Think your hair is a lost cause?
Meet damaged hair’s hero.

K-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced Peptide™ and Quadramine® complexes—two powerful reconstructive technologies—to help repair and strengthen hair precisely where it needs it, when it needs it.

These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils.

When fine-to-medium hair gets thirsty, quench those delicate strands with HydraSplash –Joico’s new hair care collection designed to provide 24-hour hydration to thoroughly replenish moisture, shine, and softnesswithout weighing hair down. Fine, dry, brittle hair is replenished and transformed with a lightweight feel.

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.

Having trouble keeping color vibrant and healthy-looking? Put it on lockdown.
K-Pak Color Therapy formulas help deeply lock in vibrancy and moisture while locking out fading and damage.

Style and substance? It’s the only way we know.

Our Style & Finish formulas feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on.

Long-lasting, full, airy volume; it’s the dream that becomes a reality! With this powerfully transformative trio —JoiFull Volumizing Shampoo, Conditioner, and Styler— long-lasting, full, lush, manageable strands come to life, minus the crunchy, sticky residue typical of most volumizing products. JoiFull creates the kind of natural-looking, touchable volume that builds confidence as well as fullness.